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Truth vs. soundbites

June 17, 2009

I’m only just getting my head wrapped around the ENOUGH project’s new Congo campaign well…enough (damn them for making such bad puns inevitable!) to wade into the blogospherical dissent over it, but this entertaining hypothetical chant from the folks over at CongoResources is a nice riff on the trade-offs advocacy orgs always face between how to make things ring true and how to make them sound good:

What do we want? Greater transparency in the supply chain linking the minerals produced in eastern Congo to consumer electronic companies! When do we want it? At some point in the future, provided that the transparency we seek doesn’t have the inadvertent effect of dampening demand for Congolese minerals or contributing to the further immiseration of Congolese miners!

Hard to put that on a bumper sticker.”

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